As of April 2019, more than 2.2 billion people are using Facebook.
That huge, global audience means Facebook is a key marketing platform for just about every business. But the ever-changing Facebook algorithm can make it a challenge to connect organically with fans.
That’s where Facebook ads come in. With micro-targeting features that allow you to reach your exact target audience based on demographics, location, interests, and even behaviors. You can always get your message in front of the people who are most likely to want your products or services.
That’s great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers. But it’s important to understand the different ad types and targeting options before you dive in if you want to get the best results.