Facebook Ads

As of April 2019, more than 2.2 billion people are using Facebook.

That huge, global audience means Facebook is a key marketing platform for just about every business. But the ever-changing Facebook algorithm can make it a challenge to connect organically with fans.

That’s where Facebook ads come in. With micro-targeting features that allow you to reach your exact target audience based on demographics, location, interests, and even behaviors. You can always get your message in front of the people who are most likely to want your products or services.

That’s great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers. But it’s important to understand the different ad types and targeting options before you dive in if you want to get the best results.

Instagram Sponsored Posts

Instagram has one billion monthly active users. Five hundred million of those users are engaging daily on the platform. And they’re not just engaging with their very best of friends. They’re engaging with brands, too, 10x more than they do on Facebook.

Unsurprisingly, Instagram is an excellent platform for brand awareness, and getting more followers means that you could get more engagement, more traffic, and yep, you guessed it, more sales.

Utilizing any kinds of strategies to get more reach can help you get more of those results, and Instagram’s sponsored posts are a fantastic way to get more reach, build your followers, and establish brand awareness.

LinkedIn Ads

LinkedIn has offered advertising services for years now, but up until recently, LinkedIn has really nailed down the craft of being an ad service provider and a social media network.

What really helps set LinkedIn ads apart from other social media advertising platforms (e.g., Facebook), is their B2B targeting options. B2B marketers flock to LinkedIn because that’s where “all of the professionals” are.

Knowing this, LinkedIn has optimized its targeting options to allow marketers to really hone in and be able to connect with those specific professionals.

Want to focus on the healthcare industry? You can target it with LinkedIn ads. Want to reach CEOs of investment firms? Yep, you can reach them with LinkedIn ads.

Want applications from college graduates who are general managers of natural food grocery stores? You can get really close to them with LinkedIn ads, as well.

Because of that B2B option, many business owners are heading to LinkedIn with their budgets this year. That’s not to say they aren’t advertising on Facebook, too, but depending on their budget they may be heading to LinkedIn first.

Do keep in mind that with LinkedIn the cost is going to be a lot greater than Facebook, so make sure you’ve got the cash to play before you sit down at the table.

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