What is Social Media Management?

Social media management is the process of analyzing social media audiences and developing a strategy that’s tailored to them, creating and distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI.

All these tasks, which were once marginalized by businesses, have now stepped into the limelight of companies’ marketing strategies.

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Social Media Marketing - Social Magic

Signs You Need an Account Manager

Spend Less Time Managing Social Media and More Time Running Your Business

You don't have enough time

For most businesses, there isn’t enough time or resources to dedicate to effective social media management. Posting quality content consistently takes a lot of time and effort that most business marketing teams don’t have. Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective campaigns.

You don't have the expertise

This is where a social media management company comes in. A social media management company like Social Magic Marketing helps supplement your digital marketing efforts by providing expert social media services. Not only do we have the time to dedicate to implementing your campaigns, but we also have the skills and knowledge needed to ensure that your social media efforts are a success.

You don't have the team

When it comes to social media management, you don’t have to go it alone. As a social media management company, Social Magic Marketing offers a range of digital marketing services from social media management to social ad strategy and development. With our team behind you, there’s nowhere to go but up.

You are not focusing on Growth

It’s tempting to manage your social media accounts to save some money, but if the time you invest in social media is taking away from your revenue generating activities, you’re probably better off hiring some help. Your core business should be your primary focus, and chances are, it’s cheaper to hire someone to manage your social media than to miss out on potential business.

You lack marketing knowledge

There’s no better way to learn than to try, but you may reach a plateau before realising the real benefit of the activity. There is a lot more to social media management than simply posting to Facebook, Twitter, LinkedIn or Instagram. You need a defined social media strategy, which involves identifying what, when, why to post – and where to post it. It should be strategically aligned with your core business goals and objectives, and it should be regularly adjusted to ensure it is as effective as it can be.

You don't understand it

Two-point-eight billion people around the world have social media profiles. Facebook tops the list with 1.6 billion active users, followed by Instagram and Twitter with 400 million and 320 million users respectively. It’s no secret that social media use isn’t slowing down, and in fact, usage is increasing. Facebook, Twitter, Instagram, and LinkedIn are now very popular ways to get information. It’s incredibly important to use social media to promote your business, whether product or service based.

If you do it yourself, make sure you do it right.

Many business owners handle their social media on their own, and they do so very well, while others wonder if they should outsource the work. No matter what your product or business, there are two major signs that you need to hire a social media manager to up your social media game.

Social media is a great way to increase brand awareness, credibility, and loyalty, but only if done right.  Social Magic Marketing can help you grow your followers, expand your reach, engage with your community and attract customers in far-away places – so that you can focus on what you do best – running your business.

No, I want you to do it
Social Media Marketing - Social Magic

How We Do It

Do you find it exhausting managing multiple social media accounts daily?
Are you praying for an easy way to focus your energy into an all-encompassing solution?

We help you manage your different social platforms by:

  • Documenting your Social Media strategy
  • Use Social Media Management software
  • Create an editorial calendar
  • Monitor activity and engage
  • Analyse your own strategy

It’s no secret among social media leaders that jumping between different tools and accounts can be draining. It’s common for social media staff to end up managing several accounts based on different branches of your company, and all of them on different platforms. Some accounts could be dedicated to sales while others are used for customer service or digital marketing.

Despite the monumental amount of work it requires at times, managing multiple accounts on different social networks might be necessary and a boon for your business. It’s all about how you consolidate your efforts.

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Software You Can Use to Manage Several Accounts

Wouldn’t it be easier if there was a way or two one could utilize to best manage multiple social media accounts?

Think on all the stress of trying to login into your various social media accounts and at the same time remembering to schedule posts, monitor performance of your social content and remembering to write on all social platforms one at a time. We can’t hide the fact that it can be too much hassle and very tedious to maintain a decent level of organization on such levels.

With the advent of powerful applications to help you manage multiple social media accounts, you don’t need to be bothered so much as they tend to do an excellent job while saving you on time and generating great feedback content.

The Best Software to Manage Multiple Social Media Accounts:


When it comes to applications for managing multiple social media accounts, Hootsuite is amongst those considered the best out there.


If you are interested in creating new and active social connections in line with your needs and market strategy goals, then socialoomph will do a tremendous job for you.


Social media isn’t complete without multimedia contents in the form of pictures and videos. Social media feeds on the visual prowess of its content, and every post allows you to do properly manage multimedia contents across all your social media platforms.


The buffer app enables you to effectively plan a schedule that helps in optimizing social media updates simultaneously by helping to spread and schedule them across the various platforms.


IFTTT enables you to create a system for your social groups that is fully automated and works whether you are present or absent. It is perfectly ideal for managing a variety of social media accounts as it allows the user to create an automatic working environment to help manage and monitor your accounts.

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Tweetdeck is used for one single purpose, which is to manage and monitor multiple twitter accounts all at a single time.

Sprout Social

Individuals or companies that are marketers in social media will find sprout social as a serious tool for serious business. Whether you are new to managing multiple social accounts or you are an old timer, sprout social can save you a great deal of time and help you achieve social media targets.


This app focuses more on visual and multimedia contents in general. You find its strength more when it comes to Instagram and Pinterest.