Social Media Marketing

Facebook is an incredibly powerful marketing tool. You’ve no doubt heard this already.

It is, after all, the world’s largest social network, and one which enables heretofore unheard-of avenues of communication. Never before have businesses been able to reach their customer base so easily, and on so intimate a level.

Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.

As far as social media marketing channels go, Instagram has been a major power player for a while. And that’s particularly true for e-commerce businesses who get access to a visual-focused platform with enthusiastic followers and high engagement.

In the past few years, Instagram has grown and evolved at a rate similar to Facebook, adopting new features at a lightning-fast rate and becoming even more valuable to merchants and users alike.

Instagram is a staple of many small businesses’ marketing campaigns. And for a good reason. It has a large and diverse audience that is happy to engage with brands, resulting in high engagement overall.

Research and case studies have demonstrated these benefits clearly, finding that they can translate directly into sales and leads.

With 562 million users, LinkedIn is all about building networks and connections. It’s not only about who you know but about who your connections know.

LinkedIn is the number one social network for B2B businesses and networking and can be highly effective for lead generation.

That’s the real power of LinkedIn for business: the ability to tap into existing connections and grow your brand through word-of-mouth. It’s also the top-rated social network for lead generation.

For businesses, LinkedIn is an effective tool for collaboration, sharing best practices, and targeted marketing efforts. Independent organizations can participate in various groups to expand their network, and executives and business owners can position themselves as thought leaders in their industry.

LinkedIn holds such awesome promise, particularly for B2B marketers.

With over 313 million monthly active users and a young demographic to boot, Twitter is an excellent platform for most marketers.

Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand.

Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. It’s about engaging with your target audience and interacting with them. Successful Twitter marketing is powerful. If you can become a pro with this fast-paced social networking site, you’ll unlock new opportunities to grow your business online.

YouTube has always been a source of entertaining content, but it’s also staking its claim as an essential tool for marketers. In fact, nearly half of all marketers (48%) plan to add YouTube to their marketing strategy over the next 12 months according to the Inbound report.

One-third of total time online is spent watching videos, and YouTube has more than a billion active users. The platform is so extensive that it can be accessed in 76 different languages, accounting for 95% of the world’s population.

Not only is your audience on YouTube, but as the internet’s second largest search engine, YouTube can help improve your SEO and overall brand presence. YouTube allows marketers to present unique content that’s easy for viewers to consume and share.