Will your business show up at the exact time when local customers are looking? Will they pick you out of all the local businesses that offer the same products and services?
Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines.
That last point is an important one—this isn’t just about Google.
People search for local businesses using various search engines… Google, Bing, Yelp, Apple Maps, etc.
It helps businesses promote their products and services to local customers at the exact time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO, and some of which are far easier to manage using a local SEO tool.