Website Audit

A website SEO audit is a full analysis of everything related to your website’s level of search visibility. A complete and detailed web audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving.

Audit Process

Performing a search engine optimization audit (SEO Audit) of your website is important for many reasons.

A properly done SEO audit should give you a better insight into your website, individual pages, and overall traffic. It is a great way to improve performance allowing you to rank better in the SERPs.

There are numerous things that can be improved with an audit. You can gain insight into your competition; you can analyze your keywords, you can improve the technical aspects of the website, etc. Nevertheless, when people contact an SEO expert, they only wish to know one thing…

How to improve rankings?

This is a bad way of putting things given that an SEO audit is a complex procedure. It is meant to analyze multiple aspects of your business and based on them, help you understand what is good and where you can improve.

First, you can identify problematic areas that need improvement and create an action plan to correct them and second, a good SEO audit will keep your website up-to-date with the latest developments in search marketing and on top of the competition.

When you audit SEO, you’ll typically look at on-page SEO, technical SEO, and off-page SEO issues.

As we mentioned in our guide to SEO ranking factors:

On-page SEO is about optimizing content on your own site

Off-page SEO is about social signals and building links

Technical SEO is all other search engine optimization activities that don’t relate to content and building links

A complete SEO audit will take a look at all three of those categories.

SEO auditing is a crucial process for your website.

With an SEO audit, you can discover what is wrong and what you need to improve. With it, you can make your website better and more visible to Google leading to more traffic and conversion.

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Key Audit Issues

Ready to get started with your SEO audit? You’ll want to check all the items below in order to catch any issues that are tanking your rankings.

Make Sure Google Can Crawl Your Site
Secure Your Site With HTTPS
Specify Canonical URLs
Check for Broken Links
Ensure You’re Using Readable URLs
Eliminate Redirect Chains
Check Who’s Linking to You
Find Missing or Duplicated Page Titles
Assess Your Meta Descriptions
Use the Right Header Tags
Make Images Accessible
Optimize Content
Look After Local SEO
Measure Site Speed
Compress Images
Optimize for Mobile
Include Structured Data
Make Sure Users Can Find What They Need

These processes will help you do an SEO audit to find and fix issues that are hurting your site traffic.

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