Backlinks Building

Backlinks also called “inbound links” or “incoming links,” are created when one website links to another. The link to an external website is called a backlink.

Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another.

In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.

Directories Submissions

In SEO terms, a directory is a website that lets you submit a website URL in order to create backlinks.

As we know, backlinks are an important ranking factor used by Google.

The more links from high-quality and relevant sources you have pointing at your site, the higher your rankings.

Directory backlinks should be some of the first links you build for your site because they’re pretty much guaranteed—they’re backlinks just waiting to be built.

Directory submission is filled with many benefits. The backlinks you get from the directories are a one-way link, so they are valuable. Submitting links in relevant categories in directories helps you to increase traffic to your web, and the visitors that you will get through backlinks.

Articles and Posts

The Google search algorithm has evolved quite significantly over the past decade, and today, backlinks are an essential component of SEO and can dramatically alter search rankings for less competitive keywords.

In other words, building links to rank your homepage or product page can be an extremely long and tedious process. It is, however, simpler to rank blog posts and articles that talk about studies and statistics in your industry.

The strategy here is straightforward: invest all your link building efforts on ranking these statistics and studies related blog posts for their respective keywords. When this happens, you are more likely to be seen and linked by other bloggers writing on topics related to your industry. When done right, this strategy can help you quickly amass hundreds of links which increases the authority of your website. In turn, your product pages start ranking for their relevant keywords as well.

Backlink Ranking Factors

Remember that in a few isolated cases, the excessive backlink building strategy will make your website be listed in Google spam box and you will get a low ranking on search results or “disappeared” forever from there. So, when building backlinks, we need to consider and avoid making it too fast.

There are a lot of ideas and theories about which backlink attributes affect organic search results (SERPs) the most, but the reality is that there are several factors. This is an excellent and concise list of backlink factors about Google’s Patent on Backlinks.

  • Trust of linking sites
  • Authority of linking sites
  • Page segment where the link appears
  • The natural growth rate for the keywords involved
  • Churn
  • Diversity of site types
  • The natural diversity of anchor text
  • Quantity – but it’s not as big a deal as many think.

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