In other words, building links to rank your homepage or product page can be an extremely long and tedious process. It is, however, simpler to rank blog posts and articles that talk about studies and statistics in your industry.
The strategy here is straightforward: invest all your link building efforts on ranking these statistics and studies related blog posts for their respective keywords. When this happens, you are more likely to be seen and linked by other bloggers writing on topics related to your industry. When done right, this strategy can help you quickly amass hundreds of links which increases the authority of your website. In turn, your product pages start ranking for their relevant keywords as well.