What is On-site SEO?

On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO”) in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page.

In essence, good on-site SEO helps search engines understand what a human would see (and what value they would get) if they visited a page so that search engines can reliably serve up what human visitors would consider high-quality content about a particular search query (keyword).

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On-site SEO factors

1

Content of Page

The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So, what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable.
2

Title Tag

Title tags are the second most important on-page factor for SEO, after content.
3

URL

Along with smart internal linking, SEO should make sure that the category hierarchy of the given website is reflected in URLs.
4

Page Titles

Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its unique title, which includes the main keywords for that page.
5

Meta Descriptions

Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.
6

Meta Tags

For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.
7

Body Tags (H1, H2, H3, H4, etc.)

When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.
8

Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.
9

Image SEO

Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilize these images to help improve your site SEO.
10

Internal Linking

People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!